How to Optimize Your CarrierSource Profile and Attract More Business

In this industry, an online presence is essential for attracting new business. With nearly half a million people using CarrierSource every month to find new partners, your free page is a critical piece of your digital footprint. Whether you're a carrier or a brokerage, optimizing your CarrierSource profile ensures that potential partners can find and trust you, leading to new business opportunities.

To make optimizing your profile easy, we’ve built two detailed checklists—one for carriers and one for brokerages. These checklists cover the key steps for ensuring that your company’s information is complete, visible in search results, and backed by customer reviews.

Why Profile Optimization Matters

Your CarrierSource profile acts as your company’s digital storefront. Whether you're offering transportation services or brokering freight, a complete and accurate profile:

• Improves visibility in search results, making it easier for shippers and partners to find you.
• Builds trust and credibility with verified reviews.
• Encourages connections, as clear and up-to-date information reduces friction for prospects who want to reach out.

Carrier and Brokerage Checklists: What's Included?

We’ve broken down the key steps to optimize both carrier and brokerage profiles. Here’s a sneak peek of what each checklist includes:

Carrier Profile Optimization Checklist:

1. Update Company Information
   Add your logo, website, truck types, shipment types, and any specialized services.

2. Update Contact Information
   Ensure all relevant contact details are accurate, including different departments if needed.

3. Update Lane Information & Operating Areas
   Share your operating regions, preferred lanes, and any terminals you have.

4. Gather & Respond to Reviews
   Ask customers to leave reviews, respond to existing ones, and monitor new reviews regularly.

Brokerage Profile Optimization Checklist:

1. Update Company Information
   Add your logo, website, and basic company information

2. Update Contact Information
   Ensure your contact details are correct and that carriers and shippers can easily reach you.

3. Highlight Brokerage Specialties
   Specify your areas of expertise, from specific freight types to regions you specialize in.

4. Gather & Respond to Reviews
   Request reviews from customers and carrier partners, respond to existing reviews, and monitor new reviews regularly.

Download the Checklists

Ready to get started? Choose the checklist that best matches your business:

• Download the Carrier Profile Optimization Checklist
• Download the Brokerage Profile Optimization Checklist

Following these steps will help you attract more business and ensure that your CarrierSource profile is working for you 24/7.

Claim/Update Your Profile Now

Haven’t claimed your CarrierSource profile yet? Claim your carrier profile here, and/or your brokerage profile here, to start connecting with shippers looking for reliable partners. If you've already claimed your profile, take this opportunity to update it with the most accurate and relevant information.

If you need assistance or have any questions, feel free to reach out to us at support@carriersource.io.

Let’s get your profile optimized and ready to bring in more business!