Top Myths of Finding Loads and What You Need to Know

Finding loads is crucial to running a successful transportation or logistics business. However, there are many myths and misconceptions surrounding the process. In this blog post, we will debunk the seven top myths and share a few best practices for finding loads as a trucking company

Myth 1: Only Large Carriers Can Find Profitable Loads

Reality: Perhaps the most obvious myth is that only big carriers can access high-paying loads. Larger carriers may have an easier time convincing their clients to use them for high-paying and specialty loads. However, one thing in logistics trumps size: superior customer service and capabilities. Your size is only one aspect of your business, and you can get high-paying loads just as much as some of the biggest transportation providers on the planet. The thing is that you have to get in front of the clients with those loads. Whether starting a flatbed or box truck business, now is the time to put your best foot forward and leverage all potential channels, from digital to traditional site visits, to reach them. 

Myth 2: Load Boards Are the Only Way to Find Loads

Reality: Load boards are popular platforms for load matching but are not the sole option. Building relationships with brokers and shippers can provide consistent loads and potentially higher-paying opportunities. Devoting considerable time and resources to your social media strategies is essential to create more meaningful relationships. 

Myth 3: Lowering Prices Guarantees More Loads

Reality: Some carriers believe that lower prices will attract loads. While competitive pricing is essential, more than just lowering rates will be necessary. Focus on providing excellent service, optimizing operations, and establishing long-term relationships with shippers and brokers. Quality service and reliability will earn you repeat business and referrals.

Myth 4: Load Finding Is a One-Time Effort

Reality: Finding loads is an ongoing process that requires consistent effort and adaptability. Market conditions, customer demands, and industry trends can change rapidly. It's essential to stay updated, leverage technology solutions, and continuously market your services to attract new customers and secure steady loads.

Myth 5: Online Solutions Are the Only Way to Find Loads for Truck Drivers With Limited Experience

Reality: While online platforms like load boards and freight marketplaces are valuable resources, other focuses should exist. Building personal connections with brokers, shippers, and industry professionals can lead to exclusive load opportunities and long-term partnerships. Attend industry events, participate in networking activities, and engage in professional associations to expand your network and increase load-finding possibilities.

Myth 6: Finding Loads Is a Solitary Effort and Takes More Time Than Actual Driving

Reality: Collaboration and partnerships can significantly enhance your load-finding efforts. Consider joining freight networks, forming alliances with complementary businesses, or participating in cooperative load-sharing arrangements. Working with other carriers or logistics companies allow you to access a broader pool of loads and share resources to optimize efficiency. Plus, everyone can grow together when you’re working to share information and find loads as a whole.

Myth 7: Load Finding Is Only About Quantity, Not Quality

Reality: While securing sufficient loads is essential, prioritizing quality over quantity can lead to greater profitability and customer satisfaction. Focus on securing loads that align with your business capabilities and strengths. Providing reliable and exceptional service to a select group of customers can result in repeat business, positive referrals, and long-term partnerships. Above all else, never sacrifice quality for quantity. Doing so is the fastest way to get removed from a shipper’s list of preferred carriers. 

Bust Through the Myths with a CarrierSource Profile!

There will always be new myths to undermine your efforts to grow your trucking business. You can break through the myths and find the profitable loads you need. That’s much easier when you have a full lineup of your services, your track record, and verified reviews of your services easily accessible to potential customers. CarrierSource provides all those core functions and can help you reach more prospects with a paid subscription. A paid subscription will include your business as a featured company in the recurring CarrierSource newsletter, and you can further get ahead by leveraging CarrierSource to build your own website at a fraction of the cost of more traditional agencies. What are you waiting for? Sign up with CarrierSource today to get started.