How Talon Logistics Closed $1.2M in 9 Months Using Shipper Intent Data

In the highly competitive world of logistics, getting in front of the right shippers at the right time can make all the difference. For Talon Logistics Inc., a 150-truck drayage provider with assets across major U.S. port cities and a fast-growing brokerage arm, the challenge was simple: stop chasing cold leads and start connecting with shippers who are actually in-market.

That’s where CarrierSource Shipper Intent Data came in.

The Customer

Talon handles import and export freight for some of the world’s most recognizable brands in CPG, food, automotive, electronics, and home goods. Beyond their operational strength, they are also a certified Minority Business Enterprise and operate with ambitious ESG goals—making them an ideal partner for shippers seeking both capacity and values alignment.

The Partnership

In September 2024, Talon partnered with CarrierSource to reimagine their sales strategy. Instead of relying on reactive outreach and guesswork, they adopted Shipper Intent Data to uncover which shippers were actively searching for drayage and brokerage services.

CarrierSource quickly became a central pillar of their sales process—fueling a more precise, efficient, and effective way to build enterprise relationships.

The Process

Here’s how Talon put Shipper Intent Data into action:

1. Purchased CarrierSource Shipper Intent and launched targeted ads across the platform.

2. Tracked engagement across multiple signals—profile views, ad clicks, website visits, and searches for capacity.

3. Refined their target list to focus only on their ideal customer profile (ICP).

4. Prospected decision-makers at high-value companies.

5. Enrolled key contacts into a 7-touch outbound drip campaign.

6. Monitored engagement in real-time, adjusting follow-ups to match prospect behavior.

This intentional, data-driven approach gave their sales team clarity and confidence, transforming outreach from a guessing game into a science.

The Results

The outcomes speak for themselves:

• 200+ shippers identified each week for targeted outreach

• 3 new enterprise shipper customers closed per quarter

• $1.2 million in revenue attributed directly to CarrierSource within just 9 months

Why It Matters

For freight providers like Talon, the ability to cut through the noise and focus only on shippers who are ready to buy is game-changing. Instead of wasting resources on cold calls or broad campaigns, Shipper Intent Data ensures every action is focused on revenue-driving opportunities.

As Talon’s story shows, when sales teams are equipped with the right insights, scaling enterprise relationships becomes faster, smarter, and more predictable.

👉 Want to see how Shipper Intent Data could help your team win more freight? Send us an email at support@carriersource.io